OUR SOLUTIONS
Anonym enables algorithms for driving and measuring ad performance. Always secure. Always private.
Measurement
Quantify campaign performance and tune your strategies
Audiences
Use your first-party data to find new and high value customers
Optimization
Maximize ad performance while maintaining control of your data assets
MEASUREMENT
As the saying goes, you can’t improve what you don’t measure. For years, measuring digital advertising has required advertisers to share user-level conversion data with ad platforms and analytics vendors.
Anonym’s approach to privacy-safe measurement ensures advertisers get the insight they need to make decisions, without the need to share user-level data with ad platforms.
Privacy-safe ad effectiveness measurement
MEASUREMENT SOLUTIONS
Anonym provides ad platforms and advertisers with attribution reporting to optimize campaigns and prove ROI.
Private Attribution
Private Lift
With experiment-based lift measurement, Anonym uses platform-created test and control groups to measure the incremental impact of advertising.
Custom Measurement
Multi-touch attribution, reach & frequency measurement, and synthetic control based testing can be made available as part of a custom integration. Contact Anonym to learn more.
AUDIENCES
Private and secure audience creation
With Anonym’s private audiences, you can be sure your ads will reach likely buyers. Waste fewer impressions and achieve higher ROI all while ensuring your user data stays secure and private.
AUDIENCE SOLUTIONS
Using data from both the advertiser and the ad platform, Anonym uses private machine learning techniques to create custom audiences.
Audience Segmentation
Predictive Attributes
Understand what platform-available targeting options have the highest overlap with your sales data. Leverage these attributes to maximize ROI.
Private Model Training
Enable real time user scoring by creating a differentially private model to share with the ad platform of your choice.