OUR MISSION
Build an ecosystem that guarantees consumer privacy while enabling businesses to use data to create value.
Read our story featured in The Wall Street Journal
In The Press
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Advertising Week | 10/7/24
Anonym's Tammy Greasby & Graham Mudd Speak at Advertising Week 2024
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Case Study | 10/3/24
Private Measurement Provides UEFA with First Look at Performance
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IAPP | 4/2/24
Anonym's Tamara Greasby Leading Workshop at IAPP Global Privacy Summit
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AdExchanger Podcast | 3/19/24
The Privacy-Utility Tradeoff. An interview with Anonym's Graham Mudd
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IAPP | 2/27/24
Anonym's Graham Mudd Speaks at IAPP UK Conference
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IAPP | 3/6/23
Former Facebook execs launch startup to offer advertisers encrypted data sets -
AdExchanger | 3/21/23
Programmatic Vets Are Behind A Wave Of New Startups Built For A Privacy-First Web
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The Wall Street Journal | 3/1/23
Former Facebook Execs Launch Startup, Adding to Efforts to Improve Ad Measurement
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U.S. House of Representatives | 3/1/23
Anonym's Graham Mudd Testifies at House Committee Meeting on Privacy
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AdExchanger | 2/17/22
Meta’s Graham Mudd To Depart And Found His Own Privacy Startup
About Us
At Anonym, we're not just hiring individuals; we're fostering a culture that values expertise in privacy, data, and ad tech, ensuring that every person we bring aboard is not just skilled but deeply knowledgeable in safeguarding data and shaping the future of technology.
Meet the Team
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Brad Smallwood
CHIEF EXECUTIVE OFFICER
Worked at Meta for 13 years as the SVP, Marketing Science. Ran Facebook’s measurement and data targeting strategy from inception (2008-2021); Yahoo Display: COO/VP, Product Namezero; Extensive relationships with ad products leaders across major platforms, CMOs, trade associations
World-renowned expert in advertising measurement and data since 1999.
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Graham Mudd
PRESIDENT & CHIEF PRODUCT OFFICER
Worked at Meta for 10 years as VP, Business Product Marketing (includes ads team), SVP, Media Practice, Comscore. Led ads privacy product & market strategy, driving Zuckerberg-level strategy decisions.
Prior strategic leader of Facebook's direct response, brand, emerging markets and app advertising businesses.
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Tamara Greasby, Ph.D.
CHIEF TECHNOLOGY OFFICER
Previously Senior Dir. Core Algorithms Trade Desk, PM Ad Product Snap, Dir. Ads Measurement R&D Oracle Data Cloud.
Industry expert in developing and building ad effectiveness systems across platforms. Deep experience developing algorithms for ads forecasting & planning, optimization, and measurement
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Jesse Goranson
CHIEF CUSTOMER OFFICER
Previously Director and VP of Marketing Science at Meta. SVP at Nielsen, managing relationships with digital partners Google, Microsoft, and Facebook. SVP and CRO at Telephia, a VC-backed start-up acquired by Nielsen for $440M.
Holds a Masters in Operations Research and a Bachelors of Management Science from M.I.T.
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Rong Xia, Ph.D
QUANTITATIVE RESEARCH
Engineering Data Scientist at Snap, Senior Manager of Measurement Research at Oracle Data Cloud
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Eddie Ayling
ENGINEERING
CTO at Hello World, Lead Developer at MagicLeap, Technical Partner at Globant Mobile Studio, Senior Architect at Nextive and CTO at Glyder
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Burns Smith
ENGINEERING
Sr. Software Engineering Manager, BeyondTrust.
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James Honaker, Ph.D
QUANTITATIVE RESEARCH
Research Scientist & Software Engineer at Meta, Chief Privacy Engineer at OpenDP, Senior Research Scientist, Lecturer on Computer Science, and Associate, Harvard University, Assistant Professor, UCLA.
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David Durfee, Ph.D
QUANTITATIVE RESEARCH
Machine Learning Engineer at LinkedIn.
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Abdul Hyee Waqas
ENGINEERING
Software Development Engineer at AWS, Senior Software Engineer at Tableau Software, Software Development Engineer at Microsoft
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Kenny Leftin
ENGINEERING
Staff Software Engineer / Manager, Google
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Wei Wang, Ph.D
ENGINEERING
Senior Software Engineer, Microsoft; Cofounder, Kriptera; Security engineer at Apple and AT&T
Our Investors
Griffin Partners
Investing at the intersection of content, software infrastructure, social platforms, and gaming-related Web3 companies, Griffin has over $1B in capital under management.
Norwest Venture Partners
Leading venture capital and growth equity investment firm focusing on consumer, enterprise and healthcare with $12.5B in capital under management.
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David Fischer
David was Chief Revenue Officer at Facebook until late 2021. Prior to joining Facebook in 2010, he led the online sales channel at Google for eight years.
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Julius Genachowski
Former FCC Chairman, managing director at The Carlyle Group, and member of the boards of directors of Mastercard and Sonos.
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Jonah Goodhart
Co-Founder and CEO of Moat (acquired by Oracle). Founding investor and board member of Right Media (acquired by Yahoo).
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Jon Leibowitz
Former Chairman of the Federal Trade Commission and former partner at Davis, Polk & Wardwell. Before joining the FTC Jon was an executive at the Motion Picture Association of America. Jon is currently on the board of the National Consumers League.
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Eric Roza
Founder and CEO of Datalogix, where he led the team which built the largest online data and analytics company. He was subsequently SVP/GM of Oracle Data Cloud, following the 2015 acquisition of Datalogix. He is currently Chairman of CrossFit and serves on the boards of Sondermind, ZeoTap and Endeavor Global Colorado, and is an Executive-in-Residence with General Catalyst.
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Eric Seufert | Heracles
Eric is an independent analyst who runs Mobile Dev Memo, a trade blog dedicated to mobile advertising and freemium product design. Previously, Eric held marketing and strategy roles at companies like Skype, Wooga, and Rovio, and he is the author of the book, Freemium Economics, and Theseus, an open-source Python library for marketing cohort analysis.